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I Have A Snazzy New Website: Now What?

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Web Design & Return On Investment

Being in the Web Hosting business, we hear comments like this on a daily basis:

“I just paid $3000 for a new website and it is really pretty! But it’s not producing any sales.”

In other words, it is a $3000 interactive business card. The goal of a business website is to communicate with consumers, inform them about your business and (hopefully) directly increase revenue. If your website is not increasing business then you are wasting your money.

I’m sure you are thinking “that’s easier said than done”. And we agree, it is easier said than done. But it isn’t all that difficult overall. In fact, if your website is built in WordPress or some other CMS it is actually pretty easy to optimize your existing content, add new content and reach consumers.

Here are some tips on how to increase traffic to your website:

  • Inform existing customers that you have a website. Publicize your website everywhere: on your business card, on your letterhead, on the side of your vehicle and on all paid marketing materials.
  • List your URL on all of your personal social media accounts and on your e-mail signature.
  • Keep your domain short and sweet. For example, eagleplumbsd.com is a better choice than eagleplumbingseweranddrain.com
  • Use branded business e-mail for all marketing communications with customers: john.doe@eagleplumbsd.com versus johneagleplumb@hotmail.com. If you do not already have this service, consider Business E-mail Service from Phi 9.
  • Engage your customers with social media. Having a Twitter, Facebook and Google Plus account are essential in today’s world. Of course you must actually USE social media for it to be effective, just having a blank Facebook page isn’t going to do anything for you. In fact, it will probably hurt you.
  • Use a unified solution such as Hootsuite or Tweetdeck to manage all of your social networks on a centralized platform. (At Phi 9 we use and recommend Hootsuite  – click here for a free 30 day trial)
  • Use a mailing list such as aWeber to communicate with your customers. Offer then some incentive to opt in to your newsletter.
  • Blog, blog, blog! Write articles and share other people’s articles relevant to your business. Make sure to share your blogs on various social media platforms. Blogs should contain information that is actually useful to customers, not just sales pitches. In fact, we recommend keeping sales pitches and marketing communications to less than 10% of your communications.
  • Consider investing in Search Engine Optimization, both on-site and off-site. This will help the search engines find your website and thus increase business.
  • Purchase pay-per-click advertisements with Google, Bing and Facebook. In our opinion, Google is the best advertising vehicle for companies looking to advertise to the mass market and Facebook is the best vehicle for those looking to target specific groups of consumers.

There is no “one time” solution to get you traffic, you must continuously update your website, post new relevant content and communicate with customers. It sounds like a lot of work, but it is much less expensive than traditional advertising and has much higher return on investment.

Written by Michael

April 9th, 2012 at 12:03 am